Danielle Spedale

Most recently at Citibank, Danielle led credit servicing experiences across 30+ co-brand partners and 53 million users — driving modernization and loyalty design toward $10M+ new incremental revenue from modernizing major retailers' payment and installment credit products.

Her path to technology is built on an unconventional foundation proven to be an asset. She began her career in media and marketing, building a global practice emphasizing trade and partnership expansion that developed a 0-1 bestseller, sustained seven years until acquisition. That work led to transforming how a corporate creative agency achieved a $5B historic revenue milestone, creating the operational rigor to speed 400+ launches to market in 40 countries and also developed an internal consulting practice to drive up trust and accountability in the employee experience. Those years tuned an instinct for seeing where products and teams need to go before the market has named the opportunity, and the ability to build cross-functional coalitions to achieve outcomes.

She applies that lens to advising on AI/ML capabilities in fintech and in shaping influence-related outcomes for institutions like the Federal Reserve, AT&T, and startups. Today she coaches small groups of early-stage founders on different types of friction by leaning into Voice of the Customer and other human-centric needs, work she approaches with the same long-range thinking she brings to organizational strategy. She has served as a community organizer for Creative Mornings Dallas since 2019, building audiences for artists and social entrepreneurs across the city.

Danielle earned a BS in International Trade & Finance from Louisiana State University and pursued graduate coursework in Innovation at Southern Methodist University in Dallas.